Babytree Gained a Sure Foot Hold in M&C Ecosystem Service with Comprehensive Sustainable Development
Babytree Group (“Babytree” or the “Group”) is the largest and most active maternity and child- focused community platforms in China by MAU (monthly active user), dedicated to connecting and serving young families and aimed at creating an online destination for expecting parents and young parents in China to communicate with each other and find the best pregnancy and parenting advice. In 2021, BabyTree Parenting App excels with its all-rounded content and active communal atmosphere, and leverages user experience and activity which contributes to the highest coverage and MAU among internet M&C platforms.
Expanding Welfare Services to Build a Better Society
During the last year, the Group has been further developing in public welfare, and upgraded the public welfare system to the “2+1+6”, which includes assisting in rural revitalization, nurturing talents for rural hygiene and education sector. In terms of industrial revitalization, the system assists in agricultural and distribution assistance which accelerates the economic transformation, meanwhile it also helps promote women's rights and children's rights projects, which presses ahead the work of social responsibility.
For users, Babytree is committed to connecting and serving young families. With the virtue of “Products for Love, Pregnancy and Parenting” it aims to build a parenting-friendly society. Based on the flagship app, Babytree Parenting App, it provides a one-stop platform of comprehensive products and services to meet the four core needs: quality birth and upbringing, sharing and networking, healthy growth and premier shopping.
Promoting Kind Corporate Culture
In terms of corporate governance, Babytree suggests in the ESG report “Care for Partners without Biased Operation” towards working partners. To staff, Babytree insists “Employee Care, Happy Work” to build corporate culture with kindness. The Group is committed to building a sound platform for employees’ career development, establishing a comprehensive staff welfare system, as well as acquiring high calibre talents and encouraging employees to maximize their potential.
In terms of environmental governance, Babytree actively advocates low-carbon environmental protection concepts within the company, encourages electricity saving and green travel, it also actively promotes the green office initiative and adheres to the “4R” principle of environmental protection in its daily operations (i.e. reduce, reuse, recycle and replace), aiming to minimize the generation of waste and maximize the utilization of resources.
Implementing ESG concepts Proactively and Pressing Ahead with the Society
Babytree believes that the practice of ESG concepts has become an important indicator to measure and assess the long-term healthy development of enterprises, and the long-term value it brings is what enterprises value. The core value of the Babytree platform is to help M&C-focused families pursue a happy life. At the same time, it is committed to working with partners and employees to create a healthy and sustainable new business ecosystem. Babytree has always practiced its own value in the field of ESG in the past, using "love" as the key word to build a system with six core values; Babytree has the determination and confidence to build a healthy and standardized M&C service platform, while allowing each stakeholder, to develop together with users, the industry, and the society. The Group will continue to keep the foothold on the value service of mothers and infants and families, and contribute to social development with its own capabilities.