Chow Tai Fook Jewellery Group Upholds the Belief, Leverages the Efficiency of Investor Relations with Sincerity as Core Values

The Group held its first-ever Virtual Investor and Media Day to keep stakeholders updated in an agile way.

Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook” or “the Group”) is committed to upholding the core values of “Sincerity • Eternity” in the creation of more values for shareholders, stakeholders and the society. In respect to investor relations, the Group upholds timeliness, transparency, and efficiency in information disclosure, enabling the stakeholders and public to be informed of the Group's business performance and prospects.

Despite the challenges posed by the continued health issue, the management team has been agilely maintaining effective communication with stakeholders. In addition to using online means to liaise with investors, the physical interaction between the two sides also continues. In September 2021, the Group held its first-ever Investor and Media Day to elaborate on the Group's strategy, conduct interviews with franchisees as well as management's insights and business outlook. It also shares key quarterly operational data, publishes voluntary announcements, and holds investor conference calls for results announcement. The Annual General Meeting also provides a Q&A session for communications between shareholders and the management, while the daily communications include roadshows, performance conferences, investor meetings, seminars and other channels, and printed & online results reports, to optimise information disclosure channels.

Active Listening to Investors Inspires Management's Mind

Investors often provide constructive insights, which eventually becomes the important basis for Chow Tai Fook to create values for shareholders. The Group strives to understand investors' perspective and share with them a full picture of business through the eyes of the management, including thoughts in making decisions, views on market outlook and development strategies.

We adhere to the principle of providing timely, transparent and effective disclosures, use multiple channels of communication engagement to optimise information disclosure channels

The Group has stepped up its efforts to increase transparency and communication with its stakeholders in multiple areas. It will continue to optimise its governance structure and invest in the sustainable future of its business, aiming to create positive value for stakeholders. Chow Tai Fook truly believes that a high standard of corporate governance, reporting and investor relations are the cornerstones to building its business resilience.

Centennial Commitment for a Sustainable Future

With 93 years of history, the Group has kickstarted a ten-year sustainable strategy - "Our Centennial Commitment" in Financial year 2020. This strategy provides Chow Tai Fook with a way forward that has firmly supported the sustainability of economy, environment and society, and pursued the Group's core values – “Sincerity • Eternity”.

The Group is committed to the promotion of economic prosperity and balanced development as its own mission. Based on the four principles underpinned by Our Centennial Commitment, Chow Tai Fook strives to deliver "blissfulness" with sincerity by creating a better future for mankind and the planet. The four guiding principles – CODE (which stands for Craftsmanship, Obligation, Delight and the Environment). It includes “Craftsmanship - Craftsmanship, Innovation & Technology ": the Group's commitment to sustainable growth which based on customer-oriented focus and strategy to embrace the future of the industry while promoting the appreciation of traditional craftsmanship; "Obligation - Responsible Sourcing" - focusing on producing and marketing our products responsibly, and actively engages with suppliers and business partners to look for solutions for sustainable development; " Delight – People Focused" - nurturing bliss through the caring culture that empowers their employees to be their best. "Do Good ~ Caring Action" is an intrinsic part of how the people help bring the Group's corporate philosophy to life so that the Group can make the greatest positive contribution to the society. "Environment - Resource Efficiency & Carbon Reduction"- protecting our planet for current and future generations of people. Ongoing transformation of the business has significantly benefited the environment by improving efficiency and reducing our ecological footprint.

The Group's "Do Good ~ Caring Action" programme inspires colleagues to give back to our local communities.

Integrating ESG Strategies into Business Ecology to Create Unique Advantages

Chow Tai Fook integrates environmental, social and governance (ESG) strategies into its business and cultural ecology to further promote business growth. The Group continues to optimise its governance structure, in FY2020, Sustainability Committee has been elevated to the status of a Board Committee co-chaired by two Managing Directors, and continuously strengthening internal supervision and corporate governance. At the same time, it actively invests resources in intellectual capital and innovative technology, protects the environment and reduces carbon footprint, and cooperates with business partners to create unique advantages and unlimited opportunities for the Group and the entire industry.