A New Generation Front Runner of Maternity and Child Industry, Fully Grasp Market Pulse
Upholding a High Standard of Transparency through Frequent Communication
BabyTree Group is committed to communicating with investors through diversified channels in a transparent and timely manner. To comply with listing rules, laws and regulations, and implement the principle of information disclosure, BabyTree strives to deliver corporate updates such as annual and interim results on a regular basis, and also provide the investing public with offline in-depth interaction through annual general meeting. Amidst the outbreak of COVID-19, the Group has remained committed to maintain close dialogue with global and domestic investors by conducting online conference, keeping investors abreast -of latest updates through WeChat public and monthly e-mail, so as to uphold a close and transparent communication without any geographical restrictions.
Shouldering Social Responsibility During Epidemic
BabyTree has been turning its founding aspiration into action by actively fulfilling its social responsibilities. In the past year, the Group has carried out a series of charity campaigns for rural doctors and underprivileged families. By consolidating the efforts of various sectors of the community and deploying both online and offline resources, the Group has gradually improved the physical and physiological health of the Maternity and Child (M&C) groups in the poverty-stricken areas.
Earlier in the beginning of coronavirus outbreak, BabyTree has prosecuted a variety of anti-epidemic initiatives for the mother and child population, including enhancing the publicity on measures against coronavirus and providing medical materials. Joining hands with partners, the Group has made in-kind contribution that worth more than 8 million yuan to the frontline health workers. Meanwhile, as a key maternity and child-focused community platform, BabyTree has launched a comprehensive series of educational content and services. For instance, materials have been uploaded on online platform to raise awareness of pregnant women and children being at-risk individuals. The Group have also taken the initiative to organize online seminars with several well-known pulmonologists, obstetricians and pediatricians from first-class hospitals, as well as offering free online Q&A services for users.
Keep Marketing Strategies Abreast of The Times
KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) not only serve as important links between BabyTree and the market, but also serves as a powerful marketing strategy to enhance promotion. KOLs are the users who are widely accepted or trusted by the public who can significantly influence others’ decisions, while KOCs are existing users who have strong influence to other customers. Compared to KOL, KOC has closer relationships with ordinary customers. BabyTree will maintain good co-operation and communication with KOL and KOC in every aspect, striving to deliver corporate message to the markets in clear and timely manner. In addition, the Group will develop its own talent to build goodwill and word-of-mouth of BabyTree as a leading brand in its industry.
Expansion in E-Commence to Target Young Families
With the persistent M&C products demand for young families, it has become one of the major business of the Group. Last year, the Group has stepped up cooperation with Alibaba to enhance user experience and achieve stronger sales performance. Through exclusive concessions and new product launches, BabyTree aims to increase the loyalty of its customer base. In the meantime, the Group is trying to develop a wide coverage of market channels as well as provide quality service and product to facilitate young customers. Currently, BabyTree has built up a comprehensive network across various online platforms to strengthen outreach, such as WeChat, online live video channels and social media that help reach target audience in an effective way.
Putting Great Emphasis on Product optimization and innovation
Product technology is a moat of BabyTree that plays an important defensive role in the M&C-focused online community. As a technology-driven M&C enterprise, product optimization and innovation are cornerstones of providing high quality service to young families in new generation. Last year, the products and online platform have been fully optimized and upgraded with a view to strategically provide more diversified content, functions and user experience, featuring information at each stage from pregnancy preparation to preparing children for starting school. BabyTree has accordingly created an innovative product, Littletree Robot, designing to provide family users with multiple functions including AI voice Q&A service which offers quick and accurate answers to M&C related questions, playing music, providing early-education courses, recording and other family scenarios services.
BabyTree believes such initiatives will provide users with more diversified contents and products, which allow to further extend user-lifecycle that is beneficial to the long-term growth of the Group, thereby creating value for shareholders with greater returns and brighter prospects.
