Tai Hing Group Renowned for Culinary Excellence, Actively Exploring Opportunities with Multi-Brand Strategy
Marching Forward with Multi-Brand Strategy, Increasing Market Penetration
Established in 1989, Tai Hing Group has followed through with its value structure of “People Oriented”, “Customer First”, “Quality Prioritized” and “Innovation for Development”, all the while striving to offer diversified catering choices that bring delightful dining experiences to customers.
Apart from its flagship “Tai Hing” brand, the Group continues to expand its brand portfolio, comprising self-developed brands and acquired and licensed brands, including “Men Wah Bing Teng”, “TeaWood”, “Trusty Congee King ”, “Phở Lệ”, “Tokyo Tsukiji”, “Fisher & Farmer”, “Rice Rule”, “Hot Pot Couple”, “King Fong Bing Teng”, “Asam Chicken Rice”, “Dào Chéng Taiwanese Restaurant”, “Winter Joy” and “White Little”. The Group is thus able to provide dishes from various regions, such as Japan, Taiwan, Vietnam, Singapore, Malaysia and different parts of Mainland China. Currently, the Group is operating a restaurant network consisting of over 200 restaurants in Hong Kong, Mainland China, Macau and Taiwan that offer authentic and refined cuisine.
Leveraging over 30 years of solid experience in the catering industry, Tai Hing Group will further deepen its market penetration as well as actively explore overseas markets. Given that its multi-brand strategy is one of the essential factors for its effective development, the Group plans to timely introduce more unique brands that capitalize on local customers’ tastes and dining preferences in the region, thus further consolidate its market presence.
Building Comprehensive Communication Channels
Tai Hing Group believes that communications with stakeholders is particularly important in building good investor relations, as well as in navigating through risks and seizing opportunities in the markets, hence will refine associated initiatives and measures correspondingly. In addition to placing corporate messages in its interim and annual reports, announcements and circular as well as uploading information to the HKEX and company website, the Group also manages and maintains dialogue with investors through regular emails, teleconferences, general meetings, site visits, etc., thus ensuring the views and concerns of shareholders are all properly addressed.
The Board and management of the Group are committed to building a strong relationship with investors and shareholders. Lively exchange of views through various channels, such as Annual General Meetings, investor presentations and one-on-one investor meetings are held periodically, which are beneficial for building mutual trust and facilitating investors’ understanding of the Groups’ businesses and growth strategies.
Outstanding Achievements on ESG, Widely-recognized by the Community
As a member of the society, the Group firmly believes that financial growth should be interlinked with the fulfilment of corporate social responsibilities. During the Year, a sustainable development steering committee was established to devise overall plans on environmental, social and governance initiatives, as well as to review key trends in international sustainable development on a regular basis. Such efforts will facilitate the Group’s progress towards meeting long-term performance targets on sustainability and which align with international standards.
Excellence in addressing ESG-related issues have brought recognition and prominent awards to the Group. In the area of employment management, the Group has been awarded “Excellent Employers” and “Manpower Developer Award Scheme” distinctions from Employees Retraining Board for the third and tenth consecutive year respectively. In addition, the Group has received “Certificate of Merit in Hong Kong Awards for Environmental Excellence”, “BOCHK Corporate Environmental Leadership Awards” and “3 years Eco Pioneer” for two consecutive years, which is in recognition of its outstanding performance in environmental management. With regard to community investment, the Group has been awarded the “15 Years Plus Caring Company Logo”.
Effective Food Safety and Quality Management Gains Trust from Society
Tai Hing Group constantly improves the quality of its food by employing an advanced food safety management system and by observing relevant standards. A series of monitoring procedures have been adopted to ensure food safety and quality, spanning ingredients inspection to production processes. In addition, strict quality control of finished goods is in place, with the aim of offering dependable and quality catering experiences to the public.
The Group is committed to working with suppliers on improving environmental and social performance on both sides. In this regard, the Group has formulated the General Procurement Standards and Principles of the Group, which set out the criteria for selecting suppliers. Regular evaluation of suppliers’ product or service quality, food safety and risk management, and complaint handling are important parts of the Standards and Principles. As a consequence, immediate enhancement measures are taken to ensure full compliance, leading ultimately to the procurement of high-quality imported ingredients and food products.
Minimizing Environmental Impact from Operations
The Group values environmental protection, hence the reason why it formulated and has been implementing its Policy on Climate Change and Policy on Environment, which involve a commitment to using natural resources effectively, reducing emissions from its business operations, and significantly minimizing its impact on the environment.
While developing its businesses, the Group also takes into account the environment; duly formulating and executing relevant measures so as to reduce whatever environmental impact that may result. For instance, the Group buys numerous electrical appliances such as induction cookers and automatic woks, purchases vehicles that are emission standards compliant to reduce carbon dioxide emissions, and utilizes energy in an efficient manner. What is more, its Food Factory implements centralized procurement, and only purchases appropriate amounts of ingredients to avoid excessive inventory. Also, the central warehouse uses an automatic computerized replenishment system to manage food stocks.
As the reduction of plastic waste has become a public concern in recent years, the Group has participated in the “No Straw Campaign,” initiated by Ocean Park Conservation Foundation Hong Kong for two consecutive years, so as to encourage customers to be more environmentally conscious.
