Meet Market Changes with Innovative Ideas, Zhenro Properties Commits to Excelling in Investor Relations
Diversified Communication Channels to Maintain A Close Tie with the Capital Market
Maintaining transparency and providing friendly communications channel for stakeholders in the capital market are the very obligations of a listed company with a foothold in an international capital market. Within the bounds of the Listing Rules and relevant laws, Zhenro Properties’ professional investor relations team is committed to providing shareholders, investors, analysts, banks and credit rating agencies with information through diversified channels in a regular and reliable manner. In addition to publishing financial reports, statutory announcements, press releases via online channels such as HKExnews, the Company’s website, emails and WeChat official account, the senior managements and the investor relations team of the Group also actively organize and participate in a variety of investor relations activities, including results announcement briefings, roadshows, site visits and media interviews, so as to maintain a close tie with the capital market.
Zhenro Properties has an extensive geographical reach of its investor relation network. In 2019, it took part in over 100 investor relations activities as either an organizer or a participant and met more than 1,500 investors across 15 countries and regions, including Hong Kong, Shenzhen, Shanghai, Beijing, Taipei, Singapore, Switzerland, German, Denmark, United Kingdom and the U.S..
Thanks to the senior management and the investor relations team’s effort in active engagement with equity and fixed income investors, Zhenro Properties had gained strong exposure in the investment community and received equity and fixed-income research coverages and positive commentaries by various investment banks and securities firms even though it had merely been listed for two years. Significant achievement was also seen in the bond investor base of the Group with a substantial increase in the number of its bond investors from less than 10 to over 150, which comprises institutional investors, banks and private banks across Asia, Europe and the U.S. etc.
Breaking Geographical Boundaries with Innovative Online Roadshow
Without compromising the quality of existing investor relations, Zhenro Properties has been exploring innovative communication channels. In 2020, in response to the outbreak of COVID-19, Zhenro Properties made a bold move by utilizing the online platform for its annual results of 2019, attracting over 300 investors and analysts across the globe to participate in the live audio webcast. Besides, the Group has successfully hosted the first-ever online reverse roadshow in the Chinese property development industry with virtual reality (VR) technology in July 2020. During the online reverse roadshow, the Group broke through the limits posed by geographical borders and allowed investors to visit our projects in person under the travelling constrains. The event provided investors with new site visit experience in spite of the pandemic, which was very well-received by the 100 investors who have participated. With the aid of innovative technology, Zhenro Properties has jumped the border of geographical limits in its communications with international investors.
Exploration of Online Sales Channels to Boost Sales Recovery
Zhenro Properties has long been adopting a deep-plow strategy in Yangtze River Delta Region and Central and Western China Region, which perfectly aligns with government’s vision. This year, not only has the central government made a remark that “houses are for living in, not for speculation”, but it has also been pressing ahead with the national strategies for regional development, including those for the coordinated development of Beijing, Tianjin and Hebei, the development of the Guangdong-Hong Kong-Macao Greater Bay Area, the integrated development of the Yangtze River Delta Region and the development of the Chengdu-Chongqing Economic Circles. The Group’s strategy for in-depth, long term development in the Central and Western China is well aligned with these state policies, which implies more opportunities for the Group’s operational development in the future. Against the backdrop of the national and provincial governments’ advocacy of healthy and stable development of the property market in the PRC that the consolidation of the real estate sector will accelerate. In view of this, Zhenro Properties will proactively respond by adjusting its strategies, which includes the integration of Online-to-offline sales channels during the pandemic, the launch of online sales center, hosting live streaming sales events, as well as the implementation of a series of online promotion campaigns, attaining strong sales recovery in an innovative way.
Commitment to Green Operation
Beside the sustainable development of its core business, the Group actively fulfills its corporate responsibility for the environment and supports the development of environmental protection businesses in the community by encouraging employees, property owners, suppliers, and the general public to practice environmental protection. As a real estate developer, the Group has long been sculpting our internal environmental policies around the core concept of environmentally-friendly and green modern constructions, leading the Group and the communities where our projects locate in to a greener future. With the aim to optimize the efficient use of materials, energy and space, the Company has invested a vast amount of funds to support the innovation of product design. Emission of air pollutants, sewages, noise and solid wastes are inevitable during construction work from construction phase to post-completion operation. However, all completed constructions projects of the Group’s will first undergo an environmental inspections to ensure that the pollution control and ecological protection measures adopted by the contractors during construction were effective in preventing environmental pollution, eliminating any potential ecological impact on the surrounding atmosphere, surface water, ground water etc. In 2019, the Group has effectively attained its goals in emission reduction and energy use.
Employees: Cornerstone of Corporate Growth
Employees are the greatest assets of the business. Zhenro Properties offers employees competitive remuneration package. Other than fixed income which comprises basic salary and various allowances, employees are also offered floating income (performance bonus). The Group adopts a five-day work week and ensures that our staff are entitled to statutory holidays. Other than that, the Group offers paid annual leave, maternity leave, paternity leave, marriage leave, funeral leave and paid charitable leave. In addition, employees can also enjoy other fringe benefits such as employee medical examination, work-under-high-temperature allowance, cash gift (such as festival gift, celebration gift, wedding gift etc.), benefits for dispatched employees (such as housing allowance, home leave, allowance for dispatched employees etc.) and house-purchasing welfare.
The Group also established the Zhenro Union to advocate love and care among employees, building a corporate of happiness and harmony. As of the end of 2019, the Group has a total of 40 employee clubs, including badminton club, football club, gym club, basketball club, riding club, photography club etc. The Group also sets up a hardship relief fund to embody our communal spirit of by giving employees in needs a helping hand. A one-day paid charity leave is provided annually to support employees to give back to society through participation in charity activities.
In light of the growing importance of Environment, Society and Governance (ESG), Zhenro Properties will allocate more resources to shoulder the social responsibilities, in order to strengthen the Group’s competitiveness in the capital market and attract more ESG-theme investors, so as to enhance its investment value in the long-term.
