Shun Tak on Achieving Perfection in Investor Relations
Two Decades of IR Excellence
With an aspiration of being a key representative to the best investor relations practice in Hong Kong, Shun Tak follows the principle of being transparent and accessible to keep investors abreast of timely corporate information, striving to effectively communicate its proposition, strategies, and business performance to the investment community.
Having been established for nearly 20 years, Shun Tak’s IR team has developed a mature institutional investor base that fully covers different types of investment funds. In the future, it plans to further expand its investor base to broader geographical regions and engage in the retail investor community through proactive outreach with online investment portals and other stakeholders in the financial media.
IR Team Advances with Time to Ensure Optimal Effectiveness
As one of the pioneers in the IR industry in Hong Kong, Shun Tak’s IR team has witnessed various changes in the IR trend and practices over the years. Traditionally, IR played a supportive role being the channel between senior management and the investment community. Nowadays, IR has become more abreast of corporate strategy and industry knowledge and has shifted the role to being the primary representative for investors in understanding the Company.
As the investment community became more sophisticated over the years, Shun Tak’s IR team has advanced its role from responding to requests to proactively engaging the investors and management. Through frequent interactions, the team gathers useful industry and competitive information, and informs senior management about prevailing investment trends, e.g. ESG development. As such, Shun Tak’s IR team has progressively evolved to take on a more strategic role, being increasingly involved in the Company’s strategy development. The team members have become more knowledgeable about the competitive landscape of the Company, as well as the operation of various business units, as investors demand for more in-depth information these days.
Efficient Investor Relations Enhances Market Confidence
During these uncertain and volatile times, even though Shun Tak’s businesses will inevitably be affected by the global downturn, the Company’s fundamentals and diversified business models remain sound. Hence, its IR team plans to be even more proactive in highlighting the Company’s business potentials to the investment community. In addition to the frequent conference call updates and relying on online materials on the corporate website to highlight recent developments and prospects, the team also plans to organize corporate days and site visits for investors to view the Company’s property and hospitality projects. During these activities, investors will get a chance to interact with Shun Tak’s management team and project directors to obtain a strategic overview of the Company.
Finally, Shun Tak believes that under all market conditions, IR should always be accessible to ensure consistent and accurate information. By offering in-depth interaction and extensive updates, Shun Tak’s IR team aims to provide investors with confidence in the Company.
